About hits and Google

I noticed that I was getting a lot of hits from Google about Gregg Easterbrook.
I went to google and searched on Easterbrook Fired, only to be surprised that I was the number one hit on google for that search string. go figure.
The most I did was link to other people, Meryl mostly, who were making the case.
Even odder when I searched on easterbook+fired+Meryl I still came in first and Meryl only came in 18th.
It just goes to show that where google is concerned its not what you say but how you say it.